Marketing Public Health
While food companies spend billions of dollars every year to market snack food, the national “5 a Day” campaign to promote fruit and vegetable consumption runs on an annual budget of less than $7 million.
Fighting the food-ad juggernaut by drawing equal attention to public health issues will require more than a huge influx of money. It requires campaigns that are creatively designed and carefully measured to ensure they achieve the goals of improving the nutritional status of our community. Find out about Rudd Center public health marketing initiatives.