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Rudd Radar

Survey Shows Parents Support Policies Limiting Unhealthy Food Marketing to Children

October 29, 2012

Parents are concerned about food marketing and the way it impacts their children’s eating habits and would support policies to limit the marketing of unhealthy food and beverages to children, according to a study from the Yale Rudd Center for Food Policy & Obesity.

The study is the first of its kind to assess parents’ attitudes about policies to promote healthy eating, such as nutrition standards for foods sold in schools, as well as policies limiting marketing to children.

“The food industry has responded to parents’ concerns about food marketing with self-regulatory pledges that have produced only small changes," said Jennifer Harris, lead author and Director of Marketing Initiatives at the Rudd Center. “Parents are becoming more aware of food marketing and they want to start seeing real improvements.”