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Rudd Radar

Subway Joins Forces with Michelle Obama to Promote Healthier Choices to Kids

January 23, 2014

First Lady Michelle Obama recently announced that Subway restaurants and the Partnership for a Healthier America (PHA) will partner in a three year commitment to promote healthier choices to kids.

As part of its commitment, Subway restaurants will launch a series of new and fun campaigns aimed at increasing fruit and vegetable consumption in children; set and implement new marketing standards to kids; and strengthen its nutritious children’s menu offerings.

"Our research shows that Subway has consistently emerged as an industry leader in providing healthy meals for kids,” said Marlene Schwartz, PhD, Rudd Center Director. “This commitment is an impressive step forward in making in-store marketing consistent with nutrition standards and promoting healthy drinks and sides at the point of purchase."

Subway is the first and only quick service chain to join PHA, a nonprofit organization that works with the private sector to help advance the goals of Mrs. Obama’s "Let's Move" campaign.

Subway's move to offer healthier eating options for kids follows a summit on food marketing to children that the First Lady held at the White House last September.