Rudd Center for Food Policy and Obesity

Revenue Calculator for Sugar-Sweetened Beverage Taxes

Taxes on sugar-sweetened beverages can generate considerable revenue for states, cities, and the nation. This calculator produces expected revenue by allowing the user to list the tax per ounce and the type of beverages to be taxed.

The calculator incorporates regional variation in per capita beverage consumption. All sales data are for 2008. The share of diet beverages is assumed to increase annually by 0.5 percentage points. Projections of future beverage consumption are based on historic trends in consumption of various beverages.

The methodology of the calculator is described in detail: Andreyeva T, Chaloupka FJ, Brownell KD. Estimating the potential of taxes on sugar-sweetened beverages to reduce consumption and generate revenue. Preventive Medicine. 2011 Jun.

The calculator was developed in collaboration with Frank J. Chaloupka, PhD, Professor of Economics, University of Illinois at Chicago. For more information, email Tatiana Andreyeva, PhD, Rudd Center Director of Economic Initiatives.


State: --or-- City:

Tax Per Ounce: cent(s)  (0.01 - 2.00 cents)

Sugar-Sweetened Beverages    Sugar-Sweetened and Diet Beverages

Basis for Revenue Calculations