July 9, 2013
The Rudd Center is part of the Voices for Healthy Kids movement and can now do more to reduce kids’ consumption of sugary drinks. Voices for Healthy Kids is a collaboration between the American Heart Association and the Robert Wood Johnson Foundation aimed at engaging, organizing and mobilizing people to improve the health of their communities and reverse the childhood obesity epidemic. Voices for Healthy Kids is focused on advocating for changes to local, state and federal policies in order to help young people eat healthier foods and be more active.
Through Voices for Healthy Kids, the Rudd Center will expand and share its research and educational tools to ensure children have better access to healthy beverages and less access to beverages filled with unnecessary empty calories.
Other teams involved in the movement include YMCA of the USA to increase children’s physical activity, Berkeley Media Studies Group to protect kids from food marketing, The Food Trust to increase access to affordable and healthy foods, The Pew Charitable Trusts to improve school food and Safe Routes to School National Partnership to increase access to safe spaces for physical activity.