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Rudd Radar

Horizon Foundation Launches Howard County Unsweetened

December 11, 2012

Howard County Unsweetened, a multi-faceted, community-wide campaign to reduce childhood obesity by helping children and parents choose healthy beverages, was launched by The Horizon Foundation, an independent philanthropy dedicated to improving the health and wellness of residents in Howard County, Maryland.

The campaign’s main feature is the Better Beverage Finder, an online tool that enables parents and children to identify and locate healthy beverages. The campaign also includes the Better Choices Coalition of Howard County, a broad-based group of organizations that will work to fill the county's public spaces with better drink choices. Under the campaign, County Executive Ken Ulman announced an Executive Order to provide only healthy beverage options in county government facilities.

Howard County Unsweetened will be the most evaluated sugary drink campaign in the country. The Rudd Center will help in this evaluation.