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Rudd Radar

Food Marketing to Youth: The Best and the Worst of 2012

December 19, 2012

Only $11.4 million was spent on marketing fruits and vegetables to youth in 2006, representing less than 1 percent of the $2 billion spent on all food marketing to youth, according to the National Fruit & Vegetable Alliance and Federal Trade Commission. Food and beverage companies use traditional forms of marketing, such as television advertising and promotions on product packages, but companies are increasingly using more unique and invasive techniques. The Rudd Center compiled a collection of the best and worst examples of food marketing practices in 2012, including McDonald’s and Coca-Cola’s sponsorship of the Summer Olympic Games (worst) and Disney restricting junk food advertising to children (best).

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