Parents strongly disagree with allowing children under 13 to join Facebook, according to researchers at the Yale Rudd Center. Facebook’s current terms of service do not allow children under 13 to become members, but the social networking site is considering relaxing these rules.
Researchers surveyed a sample of parents about whether children under age 13 should have their own Facebook profiles and whether Facebook should allow advertisers to use Facebook profiles and other information to target marketing to children.
Over 73% of the parents surveyed do not agree that children under the age of 13 should have their own Facebook profiles. In addition, if children under 13 are permitted to use Facebook, more than two-thirds of the parents surveyed said it would not be okay for fast food, soft drink and other snack companies to market to children on Facebook or for any advertisers to use Facebook information to target children.
ChangeLab Solutions and the Yale Rudd Center for Food Policy & Obesity applaud today’s announcement of a settlement with a company marketing a sugary beverage to kids as a product that would enhance their health.
The settlement, which is between the New York State Attorney General’s Office and Abbott Laboratories, is in response to a complaint filed by health advocates about misleading ads for Pediasure SideKicks, a sweetened chocolate-, vanilla-, or strawberry-flavored shake-type beverage, and SideKicks Clear, a sweetened fruit-flavored drink that does not contain milk.
Examples of the marketing include the following:
- Advertising Pediasure SideKicks using television ads that showed an energetic kid on a soccer field contrasted with kids who were shown to have eaten junk food like French fries or doughnuts. The ads implied that SideKicks would enhance the child’s performance on the field, as well as her overall health.
- In addition, though SideKicks Clear contained no actual fruit, Abbott had ads appearing online that included pictures of fruit, which could easily mislead consumers to think fruit was an ingredient. Moreover, the product’s label did not include language, required by federal law, specifying that the beverage contains no fruit or fruit juice.
The Yale Rudd Center for Food Policy and Obesity will become part of the university’s Institution for Social and Policy Studies (ISPS), Yale’s premier center for the study and shaping of public policy and training of future policy leaders, it was announced. The Rudd Center is a distinguished program that researches and provides high-level guidance for obesity- and food-related policy.
Recently ranked as one of the most effective among all U.S. nonprofits working on nutrition policy, the Rudd Center joins ISPS as a specialized study center. Working with ISPS, it will continue its mission of improving the world’s diet, preventing obesity, and reducing weight stigma by establishing creative connections between biological and social science and public policy. Read more.