Rudd Center for Food Policy and Obesity
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Recommendations for Responsible Food Marketing to Children

The marketing of unhealthy foods to children and youth is a major public health concern. Children in the United States grow up surrounded by food and beverage marketing, which primarily promotes junk food and inadequate amounts of healthy food.

A national panel of experts, convened by Healthy Eating Research, recently released a comprehensive set of model definitions for food marketing practices directed to children.

The recommendations define the child audience range as birth to 14 years of age; address the range of food marketing practices aimed at children; and specify the strategies, techniques, media platforms, and venues used to target children.

According to the authors, when paired with sound nutrition criteria, these recommendations will help support responsible food marketing to children by addressing current loopholes in food marketing definitions and self-regulatory efforts that allow companies to market unhealthy foods and beverages to children.

Rudd Center Welcomes New Year at the University of Connecticut

The Rudd Center will move to the University of Connecticut (UConn) next month. The Center will relocate to Constitution Plaza in Hartford.

The move is one of the first major initiatives of UConn’s Academic Vision, which prioritizes health and wellness research as an integral part of the University’s mission.

Center staff and faculty look forward to a successful new year and increased opportunities to collaborate with the UConn community. 

Rudd Center Introduces WellSAT 2.0

The Rudd Center recently updated the WellSAT, a quantitative assessment tool of school wellness policies.  WellSAT offers a consistent and reliable means of assessing the comprehensiveness and strength of school wellness policies within or among states. The tool is designed for use by school district level administrators, district wellness policy advisory board members, and public health professionals.

By completing the updated Wellness School Assessment Tool, WellSAT 2.0 users will be able to assess the quality of their school district’s wellness policy, and will be provided with personalized guidance and resources for making improvements, based on the assessment.

National attention to school wellness has grown tremendously since the launch of the original WellSAT in 2010 and schools are being held to a higher standard than ever before. With the 2010 Healthy, Hunger-Free Kids Act, the USDA set new standards for school nutrition and wellness policies. The WellSAT was updated to reflect new USDA school food requirements and current best practices in all areas of school wellness.

Support for this project was provided by grants from the Robert Wood Johnson Foundation and Rudd Foundation.


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